Auszug
“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”29.
AMA 2004.
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© 2007 Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden
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(2007). Ansätze zur Analyse des organisationalen Beschaffungsverhaltens. In: Die Rolle des Verwenders im Buying-Center. DUV. https://doi.org/10.1007/978-3-8350-5457-8_2
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