Henry Ford revolutionized work in the automotive industry by establishing mass production through detailed assembly line planning. He motivated his workers with a concept of high wages so that every employee was able to afford a car produced by the Ford company.4 Ford’s ideas — often referred to as “welfare capitalism” — were amplified to a global vision on international cooperation which he examplified through collaboration activities with Agnelli of Fiat in Italy.5 Based on the above quotation, he was aware of the difficulties of making people and companies work together, which perfectly describes the topic of this dissertation: Cooperation is challenging. The reason behind this is the fact that human beings are involved.


Trustful Relationship Small Enterprise Virtual Organization Critical Success Factor Cooperative Network 


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© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2007

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