Summary and Concluding Remarks
This chapter serves as a summary appraisal of the main arguments and major results of both the analytical framework and the empirical study. It is organized in three sections. It starts with an analytical and empirical summary. Next, implications of the study for Islamic financial institutions are described. Finally, research limitations and suggestions for future research are discussed.
KeywordsStrategic Management Core Competency Customer Loyalty Brand Image Islamic Bank
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