Research methodology


According to Glaser and Strauss (1967), Mintzberg (1979) and Yin (2003), the formulation of appropriate research questions exhibits a pivotal ingredient of any academic project. By defining distinct questions, the research model not only becomes structured and focused, but also limits data volume exostosis and constitutes the first step for developing grounded theory (Glaser and Strauss, 1967; Eisenhardt, 1989; Christensen and Sundahl, 2001). As part of the introductory section (1.2), the prime research goals were coarsely defined. They are detailed at this point as they determine the research strategy/design and guide the two empirical tests in chapters 5 and 6.


Research Question Data Volume Research Methodology Empirical Test Research Model 
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© Gabler | GWV Fachverlage GmbH, Wiesbaden 2008

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