Performance measurement model for e-commerce multichannel retailing
In this chapter the insights of the preceding chapters are used to create a prototype of a performance measurement system. The model is designed in the form of a requirements definition in the scope of the ARIS methodology, which was presented in chapter 4.2. The model is split into two parts: the general model and the requirements engineering of selected performance measures.
KeywordsSuccess Factor Distribution Channel Markov Chain Model Strategic Goal Migration Model
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