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Performance measurement model for e-commerce multichannel retailing

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Coordinating Internet Sales with Other Channels
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Abstract

In this chapter the insights of the preceding chapters are used to create a prototype of a performance measurement system. The model is designed in the form of a requirements definition in the scope of the ARIS methodology, which was presented in chapter 4.2. The model is split into two parts: the general model and the requirements engineering of selected performance measures.

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© 2008 Gabler | GWV Fachverlage GmbH, Wiesbaden

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(2008). Performance measurement model for e-commerce multichannel retailing. In: Coordinating Internet Sales with Other Channels. Gabler. https://doi.org/10.1007/978-3-8349-9950-4_5

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