The focus of this book lies on companies characterized as e-commerce multichannel retailers: companies which operate a sales channel in a traditional way, and also have an e-commerce channel [StAL02]. On the e-commerce channel, products or services are sold over information networks like the Internet. Companies which operate both a web-based online channel and a channel with offline stores, also called “bricks and mortar” are often referred to as “bricks and clicks companies” [GuGaOO]. Other terms for this type of business are “clicks and mortar”, “surf and turf”, “cyber-enhanced retailing” , and “hybrid e-commerce” [StAL02].


Business Process Business Model Distribution Channel Local Store Online Shop 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Gabler | GWV Fachverlage GmbH, Wiesbaden 2008

Personalised recommendations