Since its introduction, the Internet has been growing and gaining importance until today. In the early 1990s some companies began to carry out business over the Internet, electronic commerce was born. In the mid and late 1990s, increasing interest and the strong belief in network effects and economies of scale led to a hype of the New Economy. Exorbitant risk capital for investments into Internet companies, so called “Dotcoms”, was available and the sector boomed [HaMT+04]. But the ignorance of basic economic principles finally led to a great number of insolvencies. The so far hyped Internet economy crashed in the year 2000 [ThMa03].
KeywordsDistribution Channel Migration Model Performance Measurement System Internet Company Internet Channel
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