Proceeding from the description of the research steps and the operationalizations of the elements of the contingency framework, this chapter presents the empirical findings. The first case “Eucom” is described, analyzed and discussed in section 6.1. This is followed by the second case “Gloneer” in section 6.2. Finally, both cases are compared and conclusions are drawn on the empirical findings in section 6.3.
KeywordsFurnace Europe Transportation Marketing Expense
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