The Research Framework

  • Katharina Kretschmer


This chapter aims at establishing the research framework for the present study. First, a contingency framework of role-specific performance evaluation is elaborated in section 4.1. This is followed by a detailed discussion of the relationship between subsidiary roles and performance evaluation in section 4.2. Propositions on rolespecific performance evaluation are then derived.


Income Marketing 
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Copyright information

© Gabler | GWV Fachverlage GmbH 2008

Authors and Affiliations

  • Katharina Kretschmer
    • 1
  1. 1.Boston Consulting GroupBoston

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