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Roadmap for the Fuzzy Front End

Abstract

Having established a common ground concerning terminology and classification of innovation, it is necessary to unify the understanding of early phases of innovation management. This period is called the Fuzzy Front End. As Khurana and Rosenthal put it already in 1998 “[…] the Fuzzy Front End is inherently fuzzy because it is a crossroads where complex information processing, a broad range of tacit knowledge, conflicting organizational pressures including cross-functional inputs, considerable uncertainty, and high stakes must meet.” (Khurana & Rosenthal, 1998)

Keywords

Innovation Process Concept Development Conjoint Analysis Quality Function Deployment Product Concept 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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