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Revenue Management and the Automobile Industry

Abstract

In this chapter, the revenue management concept is introduced with regard to the automobile industry. Its application within the used car sector provides a framework for retailers who wish to determine optimal pricing strategies.

Keywords

Price Strategy Automobile Industry Revenue Management Aviation Industry Yield Management 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2008

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