Revenue Management and the Automobile Industry


In this chapter, the revenue management concept is introduced with regard to the automobile industry. Its application within the used car sector provides a framework for retailers who wish to determine optimal pricing strategies.


Price Strategy Automobile Industry Revenue Management Aviation Industry Yield Management 
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© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2008

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