Description of Cluster Solution Findings
The aim of the following chapter is to describe the cluster solution findings. An interpretation of the cluster findings will only take place in the conclusion of this study. First, in chapter 7.1, the clusters will be characterized based on the active cluster variables and the demographic and firm data gained in the post-experiment questionnaire. Second, each cluster will be described and characterized individually based on the internationalization propensity preference model.
Unable to display preview. Download preview PDF.