For analyzing the data collected in the field survey, firstly, the descriptive findings on of both the ACA and the post-experiment questionnaire will be first and, secondly, in order to gain deeper insights into the internationalization profiles of the entrepreneurs in the Net Economy, the data will be segmented in chapter 6.2 by means of a cluster analysis.


Discriminant Function Market Orientation Cluster Solution Entrepreneurial Orientation Conjoint Analysis 
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  1. 81.
    Lumpkin and Dess (1995) further developed the EO construct, albeit on the firm level, adding two further dimensions-competitive aggressiveness and autonomy. However, the two new constructs were not operationalized (Harms, 2004).Google Scholar
  2. 82.
    For a classification and description of the cluster analysis approaches cf. Backhaus (2006, p. 511).Google Scholar

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© Gabler | GWV Fachverlage GmbH, Wiesbaden 2008

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