Empirical Study: Internationalization Propensity in the Net Economy


The aim of this section is to empirically test the hypotheses derived from the preceding chapter. As yet based on theoretical foundations, the basic parameters of the internationalization decision of a Net Economy firm have been identified and a conceptual framework for the internationalization propensity in the Net Economy has been developed. Thus, in the attempt to answer the research questions, the aim of the empirical study is to deliver a holistic picture of the internationalization decision process and the constituting factors of internationalization propensity in the Net Economy. Above all, an adequate method for measuring the influencing factors of an unobservable, cognitive phenomenon such as internationalization propensity must first be ascertained.


Attribute Level Conjoint Analysis Test Person Total Utility Internationalization Decision 
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© Gabler | GWV Fachverlage GmbH, Wiesbaden 2008

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