An empirical analysis of the alignment-performance link in PSM


The previous chapter developed a conceptual model of the alignment-performance link in PSM. This chapter will now describe the empirical approach to be applied to test this model and examine the results based on deviation score analysis. In section 4.1, the research methodology including research concept and study design, data collection approach and survey design, and descriptive statistics will be presented. Next, data hygiene will be conducted, construct measures operationalized, and psychometric analysis performed. The remainder of section 4.2 will test the developed hypotheses and present the results. Last, the findings from the analysis will be discussed in section 4.3.


Business Strategy Business Performance Strategy Type Strategic Group Ideal Profile 
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© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2008

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