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Building theory on customer integration into product innovation

Abstract

The single case studies in chapter 4 demonstrated how customer integration takes place in the practices of four industrial product developers: two development contractors and two in-house developing companies. During the iterative process of data collection and single case analysis, tentative constructs and relationships that determine customer integration into innovation projects began to emerge. The following cross-case analysis captures and refines these constructs and relationships to extend existing theory on customer integration into product innovation by building some new theory.

Keywords

Product Innovation Typical User Product User Building Theory Lead User 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2008

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