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Customer integration in industrial product innovation practice

Abstract

This chapter presents case studies of four industrial companies that integrate customers into their product innovation activities. The case studies result from the empirical, in-depth investigation phase of this research (see chapter 1.2.2). The presentation of the research cases relies on the XP-based reference framework and provides an empirical basis for cross-case analysis for theory building (chapter 5) and the development of a decision model (chapter 6).

Keywords

Product Innovation Business Unit Project Leader Product User Product Concept 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2008

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