Customer integration in industrial product innovation practice
This chapter presents case studies of four industrial companies that integrate customers into their product innovation activities. The case studies result from the empirical, in-depth investigation phase of this research (see chapter 1.2.2). The presentation of the research cases relies on the XP-based reference framework and provides an empirical basis for cross-case analysis for theory building (chapter 5) and the development of a decision model (chapter 6).
KeywordsProduct Innovation Business Unit Project Leader Product User Product Concept
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