Types of Cross-business Synergies
In the previous chapter, we provided a definition of cross-business synergies and identified conditions under which cross-business synergies contribute to corporate advantage. The purpose and contribution of this chapter is to derive various sources of crossbusiness synergies from the literature and categorize them into specific synergy types. This chapter seeks to answer our first research question and aims to generate further insights into the nature of the corporate effect. Furthermore, this chapter establishes a dedicated research perspective on cross-business synergies, which sets the stage for our in-depth investigation of growth synergies in the second part of this study.
KeywordsGeneral Electric Internal Capital Market Predatory Price Strategic Initiative Imagination Breakthrough
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