Abstract
This chapter defines and explains the basic terms of this study. It introduces the concept of cross-business synergies and discusses their general characteristics. We start with explaining the general concept of synergy (chapter 2.1) and then apply it in a multi-business context to define cross-business synergies (chapter 2.2). We proceed with a brief discussion of the theoretical impact of cross-business synergies on corporate advantage (chapter 2.3) and provide empirical evidence for their existence (chapter 2.4).
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© 2008 Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden
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(2008). Concept and Characteristics of Cross-business Synergies. In: Cross-Business Synergies. Gabler. https://doi.org/10.1007/978-3-8349-9687-9_2
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DOI: https://doi.org/10.1007/978-3-8349-9687-9_2
Publisher Name: Gabler
Print ISBN: 978-3-8349-0869-8
Online ISBN: 978-3-8349-9687-9
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