Concept and Characteristics of Cross-business Synergies
This chapter defines and explains the basic terms of this study. It introduces the concept of cross-business synergies and discusses their general characteristics. We start with explaining the general concept of synergy (chapter 2.1) and then apply it in a multi-business context to define cross-business synergies (chapter 2.2). We proceed with a brief discussion of the theoretical impact of cross-business synergies on corporate advantage (chapter 2.3) and provide empirical evidence for their existence (chapter 2.4).
KeywordsBusiness Unit Corporate Level Transaction Cost Theory Coordination Cost Individual Business
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