Abstract
Empirical findings regarding the relationship between innovation and market structure are scanty (Mansfield 1984; Pohlmeier 1992). However, in fast moving industries with short product life cycles, time-to-market can be seen as a key source of competitive advantage. Hence, time-to-market issues are a broadly discussed topic, especially in the context of product development (Voigt et al. 2007).
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© 2008 Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden
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(2008). Pioneer vs. Follower: The Time-To-Market Dilemma — Results From An Empirical Study. In: The Boundaries of Innovation and Entrepreneurship. Gabler. https://doi.org/10.1007/978-3-8349-9679-4_6
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DOI: https://doi.org/10.1007/978-3-8349-9679-4_6
Publisher Name: Gabler
Print ISBN: 978-3-8349-0833-9
Online ISBN: 978-3-8349-9679-4
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