Pioneer vs. Follower: The Time-To-Market Dilemma — Results From An Empirical Study
Empirical findings regarding the relationship between innovation and market structure are scanty (Mansfield 1984; Pohlmeier 1992). However, in fast moving industries with short product life cycles, time-to-market can be seen as a key source of competitive advantage. Hence, time-to-market issues are a broadly discussed topic, especially in the context of product development (Voigt et al. 2007).
KeywordsProduct Life Cycle Market Entry Product Success Timing Strategy Market Growth
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