Innovation Management in Emerging Technology Ventures — The Concept of an Integrated Idea Management
For several years, the factors encouraging and discouraging sustainable growth of technology-oriented companies have been widely discussed in theory and practice. Caused by the significant correlation between newness and failure, these companies must create and implement effective corporate structures and management from scratch (Wasserman 2006). Therefore, the critical point is not only a successful first product or product line, but how the whole company is structured for the long term. Hence, strategic and goal-oriented management of technology and innovation is essential for reducing the probability of failure. This is not as easy as it seems. Many emerging companies fail because they do not successfully manage these challenges (Voigt et al. 2003).
KeywordsInnovation Process Product Innovation Innovation Management Quality Function Deployment Social Innovation
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- 13.Original source of publication: Brem, A. and Voigt, K.-I. (2007) ‘Innovation management in emerging technology ventures — the concept of an integrated idea management’, Int. J. Technology, Policy and Management, Vol. 7, No. 3; available at: http://www.inderscience.com/iGoogle Scholar