Pull vs. Push — Strategic Technology And Innovation Management For A Successful Integration Of Market Pull And Technology Push Activities
“The worldwide scenario nowadays is characterized by phenomena of enhanced frequency of innovations, the shortening of techno-economic life cycles, the rapid generation and commercialization of new technologies and the outbreak of strategic alliances between large firms” (Dias and Bresciani 2006, p. 28). Hence, innovations can be seen as the key factor for the success of a company (Gerybadze 2004), whereby a single successful innovation is no guaranty for enduring competitive advantages anymore (Vidal 1995).
KeywordsInnovation Process Innovation Management Relevant Problem Corporate Interest Search Field
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