Discussion and conclusion
In this final chapter, the results of the empirical analysis are discussed and interpreted (section 8.1), taking into account the theoretical considerations presented in the first part of this dissertation. Drawing on this interpretation of the empirical findings, theoretical implications will be derived in section 8.2. This section will follow the framework of research objectives introduced in the first chapter of this study to critically evaluate this project’s contribution to the academic literature. In a next step, the results of this work are screened for relevant implications for the managerial practice with regard to the topic of trust building, with a special focus on insights for practitioners managing NEVs (section 8.3). The last section closes this chapter and this document with a synthesizing conclusion.
KeywordsPurchase Intention Trust Building Potential Buyer Local Proximity Established Firm
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