Survey design and data sample
This chapter introduces the data sample applied to test the hypothesized research model. Due to the specific research setting of this dissertation, a sample is required that allows the different group comparisons addressed in the research agenda to be made. Therefore, section 6.1 will first clarify the focus of the empirical study. Based on that focus, section 6.2 describes the process of data collection, and, finally, section 6.3 completes the chapter with an assessment of the resulting data sample.
KeywordsOnline Survey Mail Survey Valid Response Focal Firm Established Firm
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