Preparation of the empirical analysis
In order to test the research model, several preparatory steps are required. The purpose of this chapter is to guide the reader through the most important prerequisites of the empirical analysis. As a first step, a suitable method of statistical analysis of the model is selected and described (section 5.1). Based on the selected method, section 5.2 presents the methodology of assessment of the statistical quality of the measurement and the model estimations. Finally, in section 5.3, a measurement instrument is developed to operationalize the hypothesized model.
KeywordsPartial Little Square Path Coefficient Purchase Intention Partial Little Square Algorithm Quality Assessment Criterion
Unable to display preview. Download preview PDF.