The purpose of chapter 4 is the development of the research model, the core of this research effort, through the proposition of research hypotheses on causal effects between constructs involved. The model development will follow two structuring elements: the research objectives of this thesis and the theoretical foundation developed in chapter 3.


Personal Relationship Purchase Intention External Reference Trust Building Trust Production 
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© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Gunnar Wiedenfels

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