The analysis of the research objectives described in the previous chapters involves several concepts. Specifically, NEVs as the central objects of this study, the phenomenon of trust, buyer-seller relationships, and the theory of the economics of information need to be introduced, since later sections of this thesis will build on these concepts.
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© 2009 Gabler | GWV Fachverlage GmbH
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Wiedenfels, G. (2009). Conceptual basics. In: Trust of Potential Buyers in New Entrepreneurial Ventures. Gabler. https://doi.org/10.1007/978-3-8349-9495-0_2
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