There is a broad consensus that entrepreneurial activity is an important driver of overall economic welfare. Authors have underlined the contribution of new entrepreneurial ventures (NEVs) to economic growth in general and, more specifically, to the generation of new employment opportunities. Moreover, structural change in established economies through investments in innovation and technological evolution is to a large degree attributed to such firms. Consequently, a high level of entrepreneurial activity is seen as an indicator for mid-term growth prospects for an economy. The political establishment underlines that it shares this view and reacts accordingly, e.g., by planning the introduction of a new law benefiting new, technology-oriented ventures through tax-privileged financing.


Research Objective Entrepreneurial Activity Purchase Intention Relationship Marketing Trust Building 


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© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Gunnar Wiedenfels

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