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The stories metaphors tell - Metaphors as a tool to make sense of individual narratives

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Methoden in der Betriebswirtschaftslehre

Abstract

It is widely acknowledged that language plays a key role in the daily life of organizations (Brown et al. 2008) and that metaphors can be considered taken-for-granted components herein (Vaara 2005). Consequently, much has been written about functions and meanings of metaphors in general, and how they are rooted in the respective culture (e.g. Lakoff/Johnson 1980). However, research with a clear focus on the specificity of metaphor meaning has been fairly limited and only a few studies have been conducted about the use of metaphors in order to understand individual accounts.

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  1. Thomas Steger
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Andreas Georg Scherer Ina Maria Kaufmann Moritz Patzer

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Steger, T. (2009). The stories metaphors tell - Metaphors as a tool to make sense of individual narratives. In: Scherer, A.G., Kaufmann, I.M., Patzer, M. (eds) Methoden in der Betriebswirtschaftslehre. Gabler. https://doi.org/10.1007/978-3-8349-9473-8_5

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