Step 2: Analyzing the strategy – alliance portfolio alignment
The next step is to determine whether the theoretically expected alliance portfolio characteristics are related to the distinct strategic types as described above. To this end, I compared the mean values of alliance portfolio characteristics across clusters. I used a combination of univariate and multivariate techniques comparing network features individually and as a group to test hypotheses 2-5 as described in chapter 3.5. After a brief introduction to the statistical techniques for assessing group differences, the analytical procedure and finally results will be described in detail.
KeywordsPartner Type Technological Diversity Strategic Group Alliance Partner MANOVA Result
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