A sound empirical analysis calls for a considerate selection of the appropriate sample, variables and statistical procedures to be applied. In this section, I will first give an overview of the overall research design. Next, I will discuss the sample, the data and the various data sources employed. Finally, I will explain my choice of variables to measure both business strategy and alliance portfolio configuration.
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© 2009 Gabler | GWV Fachverlage GmbH
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Wratschko, K. (2009). Methods. In: Strategic Orientation and Alliance Portfolio Configuration. Gabler. https://doi.org/10.1007/978-3-8349-9459-2_6
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DOI: https://doi.org/10.1007/978-3-8349-9459-2_6
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