A sound empirical analysis calls for a considerate selection of the appropriate sample, variables and statistical procedures to be applied. In this section, I will first give an overview of the overall research design. Next, I will discuss the sample, the data and the various data sources employed. Finally, I will explain my choice of variables to measure both business strategy and alliance portfolio configuration.


Strategic Orientation Strategic Group Alliance Partner Sample Company Resource Commitment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Katharina Wratschko

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