A sound empirical analysis calls for a considerate selection of the appropriate sample, variables and statistical procedures to be applied. In this section, I will first give an overview of the overall research design. Next, I will discuss the sample, the data and the various data sources employed. Finally, I will explain my choice of variables to measure both business strategy and alliance portfolio configuration.


Strategic Orientation Strategic Group Alliance Partner Sample Company Resource Commitment 


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© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Katharina Wratschko

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