Empirical Setting: The pharmaceutical industry
The pharmaceutical industry offers an ideal setting for my research for several reasons that will be elaborated on in greater detail in chapter 5.2 when the sample is defined. The following section contains an overview of the pharmaceutical industry as well as a discussion of the peculiarities of the pharmaceutical value chain and the special role of alliances, mergers and acquisitions for value creation in this vibrant business context.
KeywordsPharmaceutical Industry Generic Drug Biotechnology Company Prescription Pharmaceutical Patent Expiration
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