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© 2009 Gabler | GWV Fachverlage GmbH
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Kreutzer, R.T. (2009). Kundenwert als zentrale Steuerungsgröße des Dialog-Marketings. In: Praxisorientiertes Dialog-Marketing. Gabler. https://doi.org/10.1007/978-3-8349-9438-7_2
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DOI: https://doi.org/10.1007/978-3-8349-9438-7_2
Publisher Name: Gabler
Print ISBN: 978-3-8349-0574-1
Online ISBN: 978-3-8349-9438-7
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