IT Strategy — Using IT for Value Creation


Today the business operations of enterprises in many sectors would be unthinkable with- out IT. Dynamic competition, increasing cost pressures and growing customer require- ments force enterprises to make constant adjustments — to their IT as well. The technical possibilities here are infinite — however, which IT investments make sense when de- pends on the specific market and competitive environment and the strategic goals of the company.


Business Process Data Warehouse Customer Relationship Management Business Unit Corporate Strategy 
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© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2007

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