Merchandise and Category Management


The purpose of this Chapter is to explain the different attributes of a retailer’s merchandise mix and the aspects to be considered in merchandise planning. The Chapter deals with the merchandise mix, the development and importance of store brands and the integration of merchandise planning into the broader process of category management.


Category Management Store Brand Broad Process Profile Role Category Role 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Further Reading

  1. A.C. NIELSEN (Ed.) (2006): Consumer-Centric Category Management, Hoboken/NJ.Google Scholar
  2. VARLEY, R. (2006): Retail Product Management, 2nd ed., London et al.Google Scholar

Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2007

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