Store Location — Trading Area Analysis and Site Selection


Retail location is considered to be one of the most important elements in retail marketing strategy, because it is a long-term decision, associated with long-term capital commitment. Site selection is therefore associated with distinct planning processes to solve the complex location decisions. In this Chapter, the focus is on bricks-and-mortar retail outlets. The different types of retail locations, the main elements of location decisions and techniques for retail site assessment will be discussed.


Journey Time Site Selection Gravity Modelling Store Location Retail Market 
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Further Reading

  1. GHOSH, A.; INGENE, C.A. (Eds.) (1991): Spatial Analysis in Marketing: Theory, Methods, and Applications, Greenwich et al.Google Scholar
  2. GUY, C. (1994): The Retail Development Process: Location, Property and Planning, London.Google Scholar
  3. JONES, K.; SIMMONS, J. (1990): The Retail Environment, London.Google Scholar

Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2007

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