The Internationalisation of Retailing
The purpose of this Chapter is to discuss the key themes relating to the internationalisation of retailing. The Chapter describes the various facets of international retailing and the scope of retailer internationalisation, considers the basic strategic options, the methods and ways of market selection and market entry/market operations and reviews the international retail marketing opportunities.
KeywordsMarket Orientation Grocery Store Local Responsiveness Development Cost Political Risk
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