The Internationalisation of Retailing


The purpose of this Chapter is to discuss the key themes relating to the internationalisation of retailing. The Chapter describes the various facets of international retailing and the scope of retailer internationalisation, considers the basic strategic options, the methods and ways of market selection and market entry/market operations and reviews the international retail marketing opportunities.


Market Orientation Grocery Store Local Responsiveness Development Cost Political Risk 


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Further Reading

  1. AKEHURST, G.; ALEXANDER, N. (Eds.) (1997): The Internationalisation of Retailing, London et al.Google Scholar
  2. LAMEY, I. (1997): Retail Internationalisation: Cross Border Strategies, London.Google Scholar

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© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2007

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