Advertisement

The Internationalisation of Retailing

Abstract

The purpose of this Chapter is to discuss the key themes relating to the internationalisation of retailing. The Chapter describes the various facets of international retailing and the scope of retailer internationalisation, considers the basic strategic options, the methods and ways of market selection and market entry/market operations and reviews the international retail marketing opportunities.

Keywords

Market Orientation Grocery Store Local Responsiveness Development Cost Political Risk 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Further Reading

  1. AKEHURST, G.; ALEXANDER, N. (Eds.) (1997): The Internationalisation of Retailing, London et al.Google Scholar
  2. LAMEY, I. (1997): Retail Internationalisation: Cross Border Strategies, London.Google Scholar

Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2007

Personalised recommendations