Growth Strategies


The aim of this Chapter is to introduce the alternative routes to company growth for retailers. Ansoff’s matrix, as a strategy tool, branch multiplication, cooperation and mergers & acquisitions are considered as basic alternatives for expanding the retail store network.


Alternative Route Growth Strategy Market Penetration Basic Alternative Growth Option 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Further Reading

  1. HOFFMAN, R.; PREBLE, J. (2003): Convert to Compete: Competitive Advantage through Conversion Franchising, in: Journal of Small Business Management, Vol. 41, No. 2, pp. 187–204.CrossRefGoogle Scholar

Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2007

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