New Competitors — Vertical Strategies


The objectives of this Chapter are to describe the role of controlled and secured distribution systems within the channel strategy of manufacturers as well as the development of the so-called verticals and to examine the impact on retail competition. Specifically, some suppliers are becoming competitors for their customers.


Czech Republic Distribution System Direct Selling Europe GmbH Holding Limited 
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Further Reading

  1. COUGHLAN, A.T. et al. (2001): Marketing Channels, 6th ed., New Jersey.Google Scholar
  2. KPMG (Ed.) (2001): Verticalization in the Trade: Effects in the Future Sales Channel Structure, Cologne.Google Scholar
  3. ROSENBLOOM, B. (2004): Marketing Channels: A Management View, 7th ed., Mason.Google Scholar

Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2007

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