Logistics — Supply Chain Management and Information Management
In this Chapter, supply chain management is presented as a strategic approach for retail companies. With a focus on logistics activities, efficient consumer response is discussed as a collaborative approach to supply chain management. Information technology is a major enabler for supply chain activities. Therefore, the general principles of information management in retail companies, in the logistics context, are outlined.
KeywordsInformation Management Supply Chain Management Order Quantity Supply Chain Activity Retail Company
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