Buying — Strategy and Concepts


The objectives of this Chapter are to look at the characteristics and instruments of retail buying, to discuss traditional and non-traditional forms of buying and to contrast different buying situations. The last part of this Chapter describes a multi-channel sourcing approach.


Store Brand Supplier Relationship Small Retailer Manufacturer Retailer Focus Team 
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Further Reading

  1. FERNIE, J.; SPARKS, L. (Eds.): Logistics and Retail Management, 2nd ed., London et al.Google Scholar
  2. MOORE, C.M. (2005): The Anatomy of Retail Buying, in: BRUCE, M.; MOORE, C.M.; BIRTWISTLE, G. (Eds.): International Retail Management, Amsterdam et al., pp. 64–77.Google Scholar

Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2007

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