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Abstract

The purpose of this Chapter is to discuss the main aspects of pricing in retailing. The Chapter describes the basic methods of calculating a retail price, the structure of a retailer’s prices, and the dynamics and psychology of pricing. The Chapter concludes with some Internet-related aspects of pricing.

Keywords

Basic Method Main Aspect Retail Price Price Reduction Market Leader 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Further Reading

  1. HOCH, S.; DRÉZE, X.; PURK, M. (1994): EDLP, Hi-Lo, and Margin Arithmetic, in: Journal of Marketing, Vol. 58, No. 4, pp. 16–27.CrossRefGoogle Scholar
  2. SIMON, H.; GATHEN, A.; DAUS, P. (2006): Retail Pricing — Higher Profits through Improved Pricing Processes, in: KRAFFT, M.; MANTRALA, M. (Eds.): Retailing in the 21st Century Berlin et al., pp. 271–288.Google Scholar

Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2007

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