International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence

  • Christoph I. Barmeyer
  • Eric Davoine


In the process of internationalisation, companies are faced with the challenge of harmonising corporate culture. The widely held idea is that a strong global corporate culture will strengthen the company’s identity and image, and reduce costs. This frequently means that the corporate culture of the parent company is transferred to the subsidiary. An overly ethnocentric approach by the company’s headquarters often complicates the reception of the new corporate culture in the subsidiaries, and creates misunderstandings and conflicts.


Sexual Harassment National Culture Parent Company Corporate Culture Foreign Subsidiary 
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© Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2006

Authors and Affiliations

  • Christoph I. Barmeyer
  • Eric Davoine

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