Hybrid strategy and firm performance: The moderating role of individual and technological ambidexterity

  • Ferdinand Mahr


A central concern of strategic management involves the composition of corporate strategy. Strategy scholars suggest that firms must choose their strategy mix from two distinct types of strategic activities, namely, exploration and exploitation. Exploration is targeted at the development of new and unique product market domains, while exploitation is targeted at efficiency and improvements in existing product market domains (March, 1991; Miles and Snow, 1978; Porter, 1980; 1985).


Firm Performance Pure Strategy Hybrid Strategy Corporate Strategy Enterprise Resource Planning 
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© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2010

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  • Ferdinand Mahr

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