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Empiric model validation and hypothesis testing

  • Ulrike Arnhold

Abstract

The conceptual framework elaborated in section D establishes the basis of the empiric analysis. The constructed hypotheses are now tested by applying the specified model for UGB determinants and notably UGB effectiveness to an empiric data set. First, the research design and statistics are introduced which shall be applied for hypothesis testing. Then the measurement models are validated. Based on that, descriptive and inferential analyses are conducted, resulting in the concluding verification of the constructed hypotheses.

Keywords

Partial Little Square Path Coefficient Brand Commitment Standardize Path Coefficient Brand Communication 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2010

Authors and Affiliations

  • Ulrike Arnhold

There are no affiliations available

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