Enhancing Value – IT as a Value Driver for the Company
CRM, CAD, ERP – the world of IT is teeming with acronyms that promise considerable benefits for business operations. Yet managers themselves are usually only sure of one thing: these terms all involve huge costs. How can they find out which IT investments are worth the expense? This is one of the most widely-debated issues at congresses and in the IT press and also between IT managers and senior executives. And the answer is seductively simple: those IT investments that make the greatest contribution towards implementing the goals of the company at the lowest possible cost are the ones that make most economic sense. But which investments are we talking about?
KeywordsBusiness Process Customer Relationship Management Business Unit Corporate Strategy Product Lifecycle Management
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