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Enhancing Value – IT as a Value Driver for the Company

  • Dirk Buchta
  • Marcus Eul
  • Helmut Schulte-Croonenberg

Abstract

CRM, CAD, ERP – the world of IT is teeming with acronyms that promise considerable benefits for business operations. Yet managers themselves are usually only sure of one thing: these terms all involve huge costs. How can they find out which IT investments are worth the expense? This is one of the most widely-debated issues at congresses and in the IT press and also between IT managers and senior executives. And the answer is seductively simple: those IT investments that make the greatest contribution towards implementing the goals of the company at the lowest possible cost are the ones that make most economic sense. But which investments are we talking about?

Keywords

Business Process Customer Relationship Management Business Unit Corporate Strategy Product Lifecycle Management 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2010

Authors and Affiliations

  • Dirk Buchta
  • Marcus Eul
  • Helmut Schulte-Croonenberg

There are no affiliations available

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