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Introduction

  • Dirk Buchta
  • Marcus Eul
  • Helmut Schulte-Croonenberg

Abstract

What value does IT provide for the company? This has been the key question for IT managers and decision-makers at board level since technologization began. From the introduction of the first automated data processing systems to integrating value chains across enterprises, the potential of IT to generate benefit and, in the final analysis, generate value for companies has grown in leaps and bounds.

Keywords

Business Process Customer Relationship Management Corporate Strategy Board Level Financial Service Provider 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2010

Authors and Affiliations

  • Dirk Buchta
  • Marcus Eul
  • Helmut Schulte-Croonenberg

There are no affiliations available

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