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© 2009 Gabler | GWV Fachverlage GmbH
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Meffert, H., Burmann, C., Kirchgeorg, M. (2009). Grundlagen des Marketing. In: Marketing Arbeitsbuch. Gabler. https://doi.org/10.1007/978-3-8349-8783-9_1
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DOI: https://doi.org/10.1007/978-3-8349-8783-9_1
Publisher Name: Gabler
Print ISBN: 978-3-8349-1015-8
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