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Definition of sales process goals for customer segments

  • Holger Dannenberg
  • Dirk Zupancic

Abstract

After defining the customer segments and prior to designing the sales processes it is important to develop the link between both elements. For this purpose we recommend defining sales process targets.

Keywords

Sales Volume Balance Scorecard Customer Segment Customer Target Customer Management 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Holger Dannenberg
  • Dirk Zupancic

There are no affiliations available

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