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Development of successful sales strategies

  • Holger Dannenberg
  • Dirk Zupancic

Abstract

Even detailed corporate or marketing strategies often fail to provide information on how the sales department is to achieve the market positions envisaged in the strategy. The company trusts that sales knows its targets and will know what it has to do. Today many sales teams still tend to work intuitively rather than strategically (Holzheu 1996, p. 141). Working practices from the past simply continue with little or no precise planning or direction..

Keywords

Marketing Strategy Market Segment Steering System Customer Segment Core Task 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gabler | GWV Fachverlage GmbH 2009

Authors and Affiliations

  • Holger Dannenberg
  • Dirk Zupancic

There are no affiliations available

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